There's a lot of talk on the web about SEO and keywords as being the key to driving your ranking higher. That's all well and good, but if you don't have the information the customer is looking for, it won't help in the long run. Ultimately your customer is the one that determines what is relevant in their search, not some algorithm, so while your site might pop up initially, they are just going to click away if you haven't got what they need.
Product blogs are an excellent way of bringing customers to your site. By writing about what you know and other people are interested in, your website becomes the place to acquire both skills and goods. As an example, let's say you sell camping gear online. You've got great stuff and know your subject, right? Then you need a blog to demonstrate your expertise! While a lot of your customers are going to have a certain level of experience of their own, they need to know that you are the master; the one that can recommend the right tent, the right stove, the right clothes or other gear that can improve their camping experience.
They want to know if a tent is heavy enough or too small for four people, will it stand up to high winds, etc. You've had that brand of tent out in the high sierras and didn't like it. When you tell them the good and bad points, they will listen, especially if you give them alternatives and comparisons. If you go on and on about the color it comes in and nothing about the waterproofing or ease of setup, it isn't going to help them and you look like some wannabe instead of an authority. Not good.
If you expand the blog to include things like camping etiquette, best parks to go hiking, skills like using portable stoves, camprecipes, emergency advice that they can actually use, your website doesn't just get a higher ranking, it gets bookmarked for future use. They are going to come back because you gave them something they need and want and they know you are truly good at what you do.
This goes for almost any business you may be in. By giving the user what information they need in an article, it will make them feel more confident that they can buy from you without fear. Blogging about your experiences gives them a share pool of information to draw from and lets them know they can come to you with questions and suggestions, if need be.
The customer wants answers to their questions, not just a quick shopping experience, although that may also be a consideration. Information drives the internet and sharing it with the people you work for is important. Making sure that your content is relevant to your target audience is the best possible way to improve your SEO and your business in the long run.
(ArticlesBase SC #5005524)
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Zita Ruediger is an account manager and expert author at Syntactical Ops,http://www.syntacticalops.com. Syntactical Ops helps businesses get noticed on the web with social networking management, SEO, and article marketing. Please email her at info@syntacticalops.com for more information.
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